I’ve been a long-time SIGMA aficionado, going right back to the first DP1.Over the years I’ve used the Merrill, the Quattro and more recently the fp. My travel photography has evolved from shooting with compact, fixed-lens cameras to using the SIGMA fp, which allows for a richer, creative experience with the ability to switch lenses. I can even now borrow my husband’s vintage Leica lenses as they are both L-Mount. I come from an artistic background that isn’t limited to photography and draws on painting, graphic design and other creative mediums. This definitely plays a big role in the way that I approach my photographic work.

The first thing I noticed was how compact I series lenses are, and how perfectly balanced they feel on the SIGMA fp body. When you first put the lens on the camera it really feels like it has always been there. And when you start to use it, the quality feel of the material and the smoothness of the aperture ring are extremely impressive. I love the possibilities the L-Mount presents. I will definitely use it with the fp but I’m curious of the other kits I could imagine with it.

I’m a creative director and style consultant. My main speciality is fashion but my job requires 360 vision, so I’m always looking at art (old and new), architecture, design, beauty, tech, food and lifestyle in general. In my job you have to be able to absorb vast quantities of information while being able to distillate the right kind and the right amount for the client that’s facing you. I’ve always been very curious and very passionate about images and their meaning. I love to say that my work is above else about telling stories. The trick is to tell them well, at the right place and time.

I try to be earnest in that I only choose to shoot things that I genuinely appreciate. I find that after a while you see patterns appear in your work, and even if you evolve, there are certain subjects or situations you’re always eager to capture, forever trying to get an ever better shot. It’s like trying to make the perfect espresso – you enjoy the journey especially because you know it’s one that never stops. My job as a creative director is to find balance between instinct and reason, that’s what I aim for in photography. Whenever I do commercial work that requires styling I try to leave room for chance while always keeping in mind the message every artistic choice delivers. I fell in love with photography doing reportage style, so to find my place in the very controlled environment of the studio I have to look for ways to make it spontaneous and to surprise myself.

Everything that I love about the I series revolves around a feeling that I cherish above all, which is liberty. Its minimal, sleek design allows you to use it both for casual outings and for pro shoots. It’s universal in that respect. Its compactness and balanced proportions make it totally unobtrusive, allowing for a more intimate relationship with the subject. It’s so reliable that you don’t even think about it. The “gear” aspect vanishes and it’s only about making images.Finally, I just love its versatility. When, like me, you switch from architecture to interiors to food to on-the-go travel pictures, having that aperture range between F2 and F22 gives you great creative freedom.So, in three words, I’d say universal, intimate and versatile.