I see what you see.
SIGMA I series special movie

The cold, bold texture of the metal. The weight that feels just right. The ring with an addictive touch and operation. The clicking sound that you want to move and hear over and over again.
The deep sense of satisfaction that makes your heart skip a beat just by its presence by your side.
The SIGMA I series has been developed with the aim of fulfilling desires that could not be satisfied with lenses ever before.

The special movie depicts daily life with the I series and the small but important joys that come with it.

If you think about it again, I think the relationship between a user and a lens is very romantic, as they live together, share their daily experiences, and record all the scenes, touches, beautiful moments, and sights to hopefully preserve through one another. I aimed to create a video that captures this delicate, intimate daily life which no one else can enter, in a fun and cute way.
The music was originally a pun idea (The song “Hymne à l’amour” translates “If You Love Me” in English, and Love pronounces A-I in Japanese, which is the same sound as “I” for I series), but I also think the arrangement fits well together to craft a strange but deep love story.