Talk Event:
A conversation between art director, designer and curator Greger Ulf Nilson and
photographers Sølve Sundsbø and Julia Hetta

The Sigma Foundation (Location: Kawasaki, Kanagawa; Chairperson: Kazuto Yamaki) will host a talk event to commemorate the publication of its new photobooks on Tuesday, December 16, 2025, at Dover Street Market Ginza.

Art director and designer Greger Ulf Nilson is joined by internationally acclaimed photographers Sølve Sundsbø and Julia Hetta in a conversation on the creative explorations and processes behind their latest book projects published by Sigma Foundation.

Sølve Sundsbø's book Hanataba is an exploration of photography and technology; reality and fiction. Sølve Sundsbø is distinguished by his visionary approach to photography and film, fusing cutting-edge technology with an artistic sensibility that transforms the ordinary into the otherworldly. Sølve Sundsbø is also the photographer of the recently released 2026 Pirelli Calendar, with art direction and design by Greger Ulf Nilson.

Julia Hetta's book Songen is a story told from the Aizu region of Japan. Julia Hetta is known for her serene, painterly compositions. Emphasizing natural light and long exposure times, instilling her subjects with a sense of quiet power.

Event Details

Venue
ROSE BAKERY GINZA

Date & Time
Tuesday, December 16, 2025 18:00-20:00

Admission is free.
If you wish to attend, please register via the following link:
https://peatix.com/event/4709184/view

^{*For Julia Hetta's SONGEN, pre-orders will be accepted, and her signature will be provided on a commemorative item.}

Greger Ulf Nilson

Greger Ulf Nilson is an art director, designer, and curator -- an artistic leader driven by a deep fascination with the art of photography. Over the years, he has created an impressive range of art books in collaboration with some of the world's most renowned photographers. He serves as editor and book designer for Sigma Foundation's inaugural publications.

Sølve Sundsbø HANATABA

Sølve Sundsbø is inspired by sublimely beautiful forms of life - which don't exist. The result? Flowers of a sort, frozen between eternity and ephemerality, between fantasy and reality.

Sølve Sundsbø

Born in Norway and based in London, Sølve Sundsbø is distinguished by his visionary approach to photography and film, fusing cutting-edge technology with an artistic sensibility that transforms the ordinary into the otherworldly.

Julia Hetta SONGEN

Julia Hetta, fresh from a residency in the Aizu region of Japan, presents a saga as true as it is poetic: a Japanese boy seeks the innermost spirit of Art, makes the long journey to Sweden - and ends up back in Japan.

Julia Hetta

Swedish photographer known for her serene, painterly compositions. Emphasizing natural light and long exposure times, Julia Hetta instils her subjects with a sense of quiet power.

About Sigma Foundation

Founded by Sigma president Kazuto Yamaki in 2025, the Sigma Foundation serves as a dedicated way for Sigma to support and promote contemporary photography. Sigma, a Japanese camera and lens manufacturer, continues to develop and innovate products that support the passion and creative pursuits of artists, grounded in a deep respect for the arts.

www.sigma-global.com/en/art-projects

About Sigma

MADE IN AIZU, JAPAN,
The Art of engineering. Engineering for Art.

Sigma is a Japanese manufacturer of lenses and cameras. Founded in 1961, we innovate and push the standards of optical engineering out of a deep respect for the creative ways photographers and filmmakers engage with the world. Made in Aizu, Japan is made possible by Sigma's sole production base, the Aizu factory in Japan. This quality embodies the true essence of Sigma--an integration of local wisdom, craftsmanship, and technology.

www.sigma-global.com

【Contact point】

Sigma Foundation
info@sigma-foundation.com