History

    New product announcement: SIGMA 28-70mm F2.8 DG DN | Contemporary

    SIGMA Corporation is pleased to announce the SIGMA 28-70mm F2.8 DG DN | Contemporary.

    SIGMA sets a new standard in large-aperture mirrorless zoom lenses
    The SIGMA 28-70mm F2.8 DG DN | Contemporary redefines the standard zoom for mirrorless cameras by combining outstanding optical performance, an F2.8 constant aperture, and a lightweight and compact body. The design of the 28-70mm F2.8 DG DN | Contemporary is based on the existing 24-70mm F2.8 DG DN | Art, but with a focal range starting at 28mm, making the lens body significantly smaller and lighter while maintaining superb optical performance. It is the smallest and lightest lens in its class*. Remaining true to the Contemporary line’s core concept of maintaining an optimal balance between optical performance and lens size, this new optic delivers professional quality results in a body small enough to take on a casual outing.
    In addition to prioritizing portability, SIGMA’s optical engineers introduced a new combination of coatings and structural elements that make this standard zoom well-equipped for use in a wide range of shooting environments. Likewise, the latest production and manufacturing techniques were employed to ensure exceptionally high build quality.
    The 28-70mm F2.8 DG DN | Contemporary introduces another fast, high-performance, large-aperture zoom lens to SIGMA’s mirrorless line-up, offering a more compact alternative to the existing 24-70mm F2.8 DG DN | Art.
    * As a standard zoom lens for full-frame mirrorless cameras with F2.8 brightness throughout the zoom range (Source: SIGMA, as of February 2021)

    Supplied accessories: Petal Type Lens Hood (LH706-01)
    Available mount: L-Mount, Sony E-mount
    * The appearance and specifications of the product are subject to change.

    * L-Mount is a registered trademark of Leica Camera AG.
    *This product is developed, manufactured and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation.

    #SIGMA #SIGMA2870mmContemporary #SIGMAContemporary #SIGMADGDN

    [Contact]
    For further information, please contact your local authorized SIGMA Service Station listed in the link below:
    https://www.sigma-global.com/en/world-network/

    [Information]
    SIGMA Corporation|https://www.sigma-global.com

    Product information|https://www.sigma-global.com/en/lenses/c021_28_70_28/

    Impression |
    https://www.sigma-global.com/en/magazine/m_series/c021-28-70-28/c021-28-70-28-robin-jafflin/

    https://www.sigma-global.com/en/magazine/m_series/c021-28-70-28/c021-28-70-28-meg-loeks/

    New Products Presentation | https://youtu.be/Agczd_XG2Tg